Inside Hoffmann Brothers’ 15%, YoY AI-powered revenue jump

As a self-funded company, Hoffmann Brothers can’t afford expensive experiments. Every dollar has to earn its keep. When the AI hype hit, Chris and Joe approached the wave of “magic” solutions with caution.

“Initially, I had a very healthy degree of skepticism,” Chris says. “AI has become a massive buzzword. For every one good tool, there are 99 bad ones. I had to really pull at the thread to see what was real.”

Still, Chris and Joe didn’t want Hoffmann Brothers to fall behind. The question wasn’t whether to use AI, but who could make it work as critical infrastructure inside a complex revenue operation.

Hoffmann Brothers chose to partner with Netic for three main reasons:

A single AI platform for every revenue touchpoint: Rather than relying on 9 different systems, Hoffmann Brothers could use a single platform to streamline lead intake, outbound campaigns, revenue utilization, and more.

‍Deeply understands operational rules: Other AI vendors offered “cookie cutter” solutions that fell short because they didn’t understand the nuances of Hoffmann Brothers’ revenue operations. Any business can configure Netic to match its exact specifications.

‍A true partnership with a team of AI experts: Netic’s engineering team has years of experience deploying AI into complex businesses. Hoffmann Brothers meets frequently with the team building the product to make it better.

“Our partnership with Netic marks the first time we’ve engaged regularly with the actual engineers designing the products we’re using,” Chris says. “They have the operational chops to actually deliver for the home service category.”

Next came the real test: What happens when demand surges unexpectedly?

In home services, demand swings fast, and you can’t staff for the worst day of the year without carrying overhead the rest of the time. Dispatch leader Nick Iadevito has seen peak days hit 1,000+ calls. “If a customer’s heat is out and it’s 10 degrees, they won’t wait on hold,” he says. “They’ll hang up and call the next company.”

Hoffmann Brothers first turned to Netic as a solution for overflow and after-hours support to capture more demand. It handles autonomous intake across calls, texts, web chat, online widgets, and third-party leads.

The first big test came on May 16, 2025, when a major tornado struck St. Louis and caused more than $1B in damage. The call center was flooded with homeowners in crisis.

“Prior to Netic, we would have seen abandoned call rates of 30% to 40% during a surge like that,” Chris says. “With Netic, we scaled our capacity instantly. Every caller got a response.”

For a $160M operation, answering the phone is only step one. Not every call is equal, and under pressure, even great teams can slip on consistency.

Hoffmann Brothers didn’t want AI that simply “books a slot.” They needed an agent that follows the same playbook their team does: collecting the right details, prioritizing high-value and urgent work correctly, and scheduling in a way that respects their capacity and operational rules.

Netic follows Hoffmann Brothers’ workflows and enforces their booking logic end to end. It books directly into ServiceTitan, keeps routine requests from crowding out high-value emergencies, and recommends relevant add-on services at the right moment so customers get the right solution while average job value increases.

“Without that consistency, you aren’t optimizing for revenue,” Chris says. “Netic ensures the call is scheduled where it makes the most sense for the business.”

With that foundation in place, Hoffmann Brothers expanded Netic’s role.

Hoffmann Brothers began with Netic in a familiar place: overflow and after-hours support to cover spikes, protect service levels, and make sure customers got a timely response.

As results held steady, they made a bigger move and went Netic First. 

Today, when a customer reaches out, Netic’s AI is the first to engage across every channel, at every time of day. Hoffmann Brothers’ skilled team steps in when a personal touch is required, or when a situation calls for deeper judgment.

“I’ve spent countless hours listening to these calls. I became increasingly confident that Netic was ready to serve our customers at our standard,” Chris says. “It’s been a game-changing partner because they’ve allowed our people to focus on the work only humans can do.”

For CMO Angela Caputa, like many CMOs in the industry, shoulder season is the toughest stretch. Demand slows, and many companies end up on a paid marketing hamster wheel to keep crews busy. In some cases, paid search alone can eat up to $0.30 of every dollar they bring in.

Hoffmann Brothers chose a different path: generate more predictable demand from the customers they already serve—starting with their 20,000-member Home Protection Plan (HPP).

Netic proactively reaches out to the right members at the right time via personalized text messages, handles complex conversations, and books appointments autonomously.

It uses data across internal operations (e.g., technician capacity), customer info (e.g., spend data), and third-party sources (e.g., weather, property data) to predict and capture customer needs. 

The result: outbound booking rates increased from 5–10% to a consistent 25%.

“With Netic’s autonomous AI, our maintenance schedule fills up weeks in advance, without the chaos,” Angela says. “We’re recovering thousands in missed revenue and providing a smoother, more convenient experience for our most loyal customers.”

Justin Schmidt, Senior Director of Performance Marketing, adds: “Netic allows us to reach audiences targeted to specific goals and execute campaigns in a way no other platform can. It has fundamentally changed the feedback loop between our initiatives and our growth.”

Chris agrees the impact has been strong: “We’re now able to combine customer data with external signals like weather patterns to target exactly who needs service, when they need it, instead of pouring our marketing budget into traditional lead generation channels which would have become oversaturated and costly. The ROI was obvious within weeks, not months.”

Hoffmann Brothers is at the frontier of operationalizing AI to better serve customers and grow revenue. It’s been an honor partnering with them, and we’re excited for the road ahead.